State College, PA is of course home to Growing Tree Toys since its opening in 1973. But “Happy Valley” is also infamous for Penn State University, along with its stellar sports teams and philanthropic activities. Both come together in the annual WBCA Pink Zone® festivities held by the Lady Lions basketball team.
The WBCA Pink Zone® initiative began in 2007 as “Think Pink,” with special collegiate women’s basketball games held in January or February to raise awareness and funds for breast cancer research. The cause has spread to other collegiate sports as well as high schools and other groups. In 2009, related events raised $1.3 million and reached nearly a million fans.
Penn State’s fourth annual event is this Sunday, January 24 at 1:00 p.m. against Illinois. The women’s basketball program has raised more than $83,000 in its first three Think Pink/Pink Zone® events.
It is encouraging to see the cause of breast cancer awareness encompass more than the month of October. Here at Growing Tree Toys, a special toy can be purchased anytime to help the cause. The Glitz and Glamour Game by Find It Games is a canister full of recycled plastic pellets and 44 cute items to discover. It’s fun for all and quite a conversation piece! Find It Games will donate $1.00 from each Find it Glitz and Glamour Game sold through July 31, 2010 to Susan G. Komen for the Cure.
You can find out about the 2010 Pink Zone® festivities here at Penn State, see photos and information from past events, see auction items and donate online at www.gopsusports.com/pinkzone. If you are in the Valley and want to check out the events, come out to the Bryce Jordan Center this Sunday!
Top Photo: A sea of pink in the Bryce Jordan Center in the 2009 edition (by Steve Manuel).
Bottom Photo: The check for the 2009 fundraiser is presented at halftime of the PSU-E. Illinois football game (by Mark Selders).
Thumbnail Photo: The Lady Lions kick-off the 2010 Pink Zone® campaign with a tailgate before the PSU-E. Illinois football game (from GoPSUsports.com).