For as long as I can remember, Mattel Inc. has been a leading toy manufacturer of high quality products and a classic company from which to buy toys. So, it was exciting to learn that they are joining with the Make-A-Wish Foundation International and the Make-A-Wish Foundation of America as a Global Signature partner. This partnership aims to enhance the experiences of 30,000 children with life-threatening medical conditions worldwide within the next year! Sound impossible? It’s not!
“In fiscal year 2008, the Make-A-Wish Foundation of America Granted 13,425 wishes, the most ever in its history.” This year promises to boast even more success thanks to this up-and-coming powerhouse partnership!
In an effort to launch this joint venture, as only Mattel could, they have created custom-designed Make-A-Wish products based on childhood classics including Barbie Dolls and Hot Wheels cars. Not only are these toys that every child will recognize and appreciate, but they will also help kids who are about to embark on one the most exciting journeys of their young lives. These custom classic toys will be given as gifts to each child participating in the wish program as a way to start their wish experience off with a bang!
“We`re pleased to join with a company such as Mattel whose goal is also to bring happiness to children,” said David Williams, Make-A-Wish Foundation of America president and chief executive officer. “These popular dolls and cars will help our wish-granting volunteers break the ice with courageous children as we begin to create their incredible wish experiences.”
I remember the power that even the simplest toy had with its ability to bring kids together when I was young and very shy. It was amazing that plastic cars or plush dolls created a common ground that helped me to make new friends at school or at the park. Mattel Inc. has recognized the comfort that children feel with their toys, and through the distribution of classic Barbie Dolls and Hot Wheels, they are able to help the Make-A-Wish Foundation make every wish child feel safe and secure in their program.
For more information on this enterprising partnership visit: http://www.reuters.com/article/pressRelease/idUS112680+10-Sep-2009+BW20090910
“Make-A-Wish Foundation®and Mattel Work Together To Impact the Lives of 30,000 Children Globally.” Press Release. Reuters. September 10, 2009.